Midwich and PSCo sign distribution deal with Hive

We have signed a distribution deal with Hive, the manufacturer of scalable media servers that suit any size project.

This exclusive agreement allows Midwich and PSCo to offer Hive’s full range of products in the UK and Ireland and will be launched at their ‘Beyond the Pixel’ event on Thursday 20^th June at Innovation House, Bracknell. Hive’s sales director, Nigel Sadler, business development manager, Sarah Cox, and co-founder/managing director, Mark Calvert, will be in-person at the event to deliver presentations and demonstrations of their product line to attendees.

The Beehive, Beebox, and Beeblade products create a flexible and scalable media control ecosystem to power complex and creative visuals in a variety of applications including immersive exhibitions, galleries and museums, live shows, theme parks, and high impact advertising.

Hive has been designed from the ground up on a Linux operating system, to provide rock solid reliable high-performance playback, intuitive ease of use, low power consumption meeting very high standards of sustainability throughout the product, company, and deployment process. This is central to the company’s ethos and is supported by their tagline, ‘ingenious by nature’.

Lloyd Platt, business manager at Midwich, said:

“We’re thrilled to welcome Hive’s full product offering to our portfolio. We pride ourselves on the service we provide our partners and for Hive to choose us as their distribution partner in the UK&I is immensely exciting.

“We look forward to working together and talking to our customers about their product offering at our upcoming ‘Beyond the Pixel’ event hosted at Innovation House on Thursday 20^th June.”

Mark Calvert, managing director at Hive, added:

"We are very happy to join the Midwich Group for exclusive distribution of our entire product range within the UK and Northern Ireland.

“Midwich sales, marketing and first line support reach enables Hive to remain focused on our core development and growth strategies and equally agile and affordable in the AV Market.

“We are grateful to the UK Midwich team for their eagerness to represent our product and brand.”

Hive was founded by Dave Green, Trey Harrison and Mark Calvert, who have together delivered video systems for global projects including the BBC Earth Experience, Frameless London, Luna Park Theme Park, Bees at World Museum, London 2012 Olympics, Tokyo Olympics, Dubai World Expo, Eric Prydz’s HOLO, Coldplay World Tours, and the National Museum of Qatar.

For more information, please contact our sales team on sales@psco.co.uk | 01344 592 211.